San Francisco Chronicle

Sunday, March 8, 1998
Edited by, Joel Selvin, Aidin Vaziri, Chuy Varela

von Sneidern, Harding Team

URL: http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/1998/03/08/PK59309.DTL

It seems appropriate that John Wesley Harding turned to longtime pal Chris von Sneidern to co- produce Harding's latest album, "Awake," on Zero Hour (see review on Page 44). What better bond than that between two underappreciated local singer-songwriters?

"Now he's my roommate," von Sneidern said, laughing. "He is in my life big time. But we haven't spent the night under the same roof. He's storing his boxes with me while he's on tour. It's just a tedious arrangement of convenience."

von Sneidern describes the disc, which was recorded at his Ordophon-Upon-Avon studio, as more progressive than Harding's previous work.

"Wes wanted to experiment with what he calls 'gangsta folk,' " the producer says. "He's got beat box, sampling, loops, a lot of machinery." The record is just one of many projects von Sneidern worked on in the past year. He played guitar on Jewel's contribution to the upcoming Fleetwood Mac tribute album, and on the version of the national anthem she lip-synched to at the Super Bowl in San Diego. He formed Map of Wyoming with former members of Flying Color and Translator, and he played organ for San Francisco surf-rock group Saturn V. von Sneidern also found the time to make his fourth solo album, "Wood and Wire," for the label run by Berkeley-based record retailer Mod Lang. Doesn't he think his music deserves a wider audience?

"That's my own fault for not seeking a wider audience," von Sneidern says. "I have no business putting out records on Mod Lang. I think it's a control issue. I produce my own records. I write my own songs. I have trouble keeping a band together because I like to know who's in my camp and who's not. I work with Mod Lang because I know they're not going to cheat me out of one dime."

-- Aidin Vaziri