THE MASSACHUSETTS DAILY COLLEGIAN

Wednesday, February 4, 1998
By Bradley Skought
Collegian Staff

Wood + Wire an admirable CD

CHRIS VON SNEIDERN
Wood + Wire
Mod Lang

Chris von Sneidern's Wood + Wire is probably going to be ignored for precisely the reasons it should be revered: it's a pop album that values song, skill and sincerity over style.

Listen people, even Pavement figured out that all the scratchy indie-pop guitars in the world aren't going to save a half-baked idea. So while the followers of fashion are showered with praise for transparent stylistic retreads, von Sneidern is quietly making stunning pop melodic masterpieces that simply outcraft 90 percent of the nonsense passing for "pop" these days.

Based in San Francisco, von Sneidern's handful of albums are barely available outside of his hometown and are best ordered from his current label, Mod Lang. Good starting points for comparison would be the blue eyed soul leanings of '80s pop bands like Squeeze or Crowded House mixed with the more baroque arrangements of his contemporary Eric Matthews.

Luckily he manages to avoid the watered down sheen of the former and the gadgetry of the latter in songs that marry subtle, imaginative arrangements with soaring, gutsy melodies - sophisticated without pretension and lush without syrup. Most of this would turn to heavy handed mush in less accomplished hands, but von Sneidern keeps his wits about him and pulls the heartstrings without having to pull out all the stops.

It is, in fact, the restraint on this album which is so impressive. The songs are towering, even epic, but there's not a tricky gimmick in sight and even the more explosive rave-ups succeed without hammering "Drama" into your brain.

Beatles and Beach Boys comparisons are inevitable, perhaps, but apt in their suggestion of the taste and smarts it takes to deliver this kind of pop. A thoughtful smattering of harpsichords, trumpets and wall-of-Wilson background vocals help flesh out the picture, too.

There really isn't a bad song to be found here, but it's the album's centerpiece, "Circles," which epitomizes von Sneidern's talent - a gorgeous, bittersweet melody and crashing power pop guitars that melt into a bridge whose breathtaking choir of "aahs" will bring tears to your eyes.

Most of the songs are cut from similar cloth, but von Sneidern gives them all enough twists and turns to give each a distinctive charm. "Split It" winds its way from a simple harpsichord driven verse to a thundering chorus, "I Can See" adds some psychedelic guitars, and there's even a little bossa nova on the touching "Like Me That Way." These aren't tricks, though - von Sneidern knows exactly how to frame his snapshots and there's nary a self-indulgent note on the album.

In many ways his writing recalls the melodic invention of later-year Chris Stamey or fellow Bay area pop genius Scott Miller. He shares their ear for insight, too, in his thoughtful portrayal of relationship roller coasters. On "Split It" he sings, "you can keep your picture book, but I'll retain my vision."

If von Sneidern fails anywhere, it's in his occasional reliance on the clichéd sweep of a Hammond B3 to add spice where his stunning voice would more than suffice. A tendency toward these kinds of conventions threatens to smooth over some of the song's glorious sparkle, but it's rare enough to forgive. And who knows, perhaps a little more time mastering his craft in obscurity will allow him to unleash an even more impressive album by the time the music world wakes up and starts paying attention to artists who just write a good song-and know how to deliver it. Consider this nearly, flawless album a challenge to hipsters and lemmings: write a song or go away.

(For information on ordering Wood + Wire, write to Mod Lang Records, P.O. Box 10111, Berkeley. CA 94709.)